Why SWOT Analysis important With the help of SWOT analysis you can uncover opportunities that you can capitalize on and you can learn and understand about the weaknesses of your business. It also help you detect potential threats and allows you to manage it well in advance and eliminate it. Furthermore, it enables you to formulate a strategy that gives you an edge over your competitor. SWOT analysis can be used in a simple way or as a Strategy tool. Strengths and weaknesses are often internal to your organization, while opportunities and threats generally relate to external factors.SWOT is sometimes called Internal-External Analysis and SWOT Matrix also called an IE Matrix. Strengths Important questions to be considered: · What advantages does your organization have? · What do you do better than anyone else? · What unique or lowest-cost resources can you draw upon that others can't? · What do people in your market see a
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